Don’t Miss the Point

Marriott Bonvoy members are some of the most engaged travelers in the world. But only 1% had ever used Homes & Villas — even though it’s the only home rental brand where points earn you access to 200,000+ private homes across 10,000+ destinations.

Points had also started to feel transactional, like a line item instead of a reward. Meanwhile, group travel kept growing, and luxury home rentals were pulling ahead of hotels for families chasing privacy and space. Homes & Villas already had the answer. Almost nobody knew it was there.

The point of travel was never the points. They were a nice benefit. We had to make points less transactional and more emotional.

Don’t Miss the Point focused on the stories and keepsakes people brought home from their trip — a seashell left on a windowsill, a matchbook from a dinner nobody planned to remember this well, a stack of photos that never quite made it into a frame. Each keepsake stands in for a memory already made, tied back to whatever earned it.