Project :
PenFed Home Launch
Client :PENFED FEDERAL CREDIT UNION
AI production takes PenFed Home from concept to market before the competition can finish their brief.
[01]Intel gathered
PenFed Home has a unique offering: mortgage and realty under one roof, with significant benefits for consumers. It also needed to get in market fast so the team could get an influx of pre-approved leads heading into the spring homebuying season.
[02]The angle
Speed, flexibility, and high-quality creative usually come at each other’s expense. An all-AI production meant PenFed didn’t have to choose.
Media then placed the work where PenFed was already known, going heavy in the market with the strongest existing brand awareness to get the campaign moving. From there, digital and social carried the message into secondary markets, setting up the next phase of growth.
[03]TL;DR
Consistency and quality are givens when production never leaves the art director’s desktop.
Fig 01.2.1
Fig 01.2.2
Fig 01.2.3
[Stat][01]
0%
of pre-approved leads goal ACHIEVED
[Stat][02]
0 Days
from concept to in-market
[Stat][03]
0+
organic views
[01]The Fine Print
From a launch video that directly challenged the leading mortgage lender to OOH, digital, and social video that broke our value props down to the simplest terms, we built the foundation of the future PenFed Home brand: challenging, transparent, and customer-focused. We developed characters that we could use across our assets to show a complete homebuying journey as well as any new needs as they came up. The opportunity and subsequent work has given our team the chance to test and optimize new tools, continually improving our results as technology develops.
We won't tell anyone.
We'll tell everyone.
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Status :Complete