Website Strategy & Design

AV has some of the most recognizable technologies in defense. The problem? People didn’t always know they were AV solutions.

Raven, Puma, Switchblade and others had built strong reputation of their own, while the breadth of the company behind them was less understood.

With capabilities spanning air, land, sea, space and cyber, the new website needed to connect those individual technologies to a much bigger AV story.

We needed to make AV’s solutions easier to find, easier to connect, and easier to explore as part of a bigger portfolio.

Unifying the AV story meant rethinking how a massive portfolio fits together. We connected capabilities, solutions, news, thought leadership and technical resources, allowing users to move from the big picture to the details without getting lost along the way.

Rather than organizing the experience around AV’s internal structure, we built paths from broad mission needs and capabilities to the technologies, resources and expertise behind them.

By doing so, we gave every solution a connection to the larger AV story — and every visitor a clearer picture of what AV can do.