Invest in America. Vaccinate.

Vaccine skepticism has never reached this high up in government before. And the public’s most recent brush with vaccines was COVID — a rollout that turned messy fast and left the whole conversation polarized. Anti-vaccine sentiment got louder. The much larger group who still believed in childhood vaccination didn’t.

The Biotechnology Innovation Organization (BIO) realized they needed to remind both policymakers and parents that vaccines — particularly childhood vaccines — are a major part of keeping America healthy.

Most people today don’t remember polio, smallpox, or whooping cough. But these diseases devastated families — and put life, liberty, the economy, and even national security at stake.

The conversation around vaccines had gotten loud and contentious. What it hadn’t gotten was human. We saw a chance to remind people what vaccination actually protects: not policy, not politics, but children, families, and communities.